Blogging is a powerful tool for businesses to improve their online presence and reach a wider audience. With the right strategy, a blog can help businesses improve their search engine optimization (SEO), generate leads, and build a loyal following. In this article, we will discuss the benefits of starting a blog for your business, the different platforms available, the SEO benefits of having a blog, and how to find keywords to target in your blog posts.

You’ve created your marketing plan…. so now what? This crucial tool for companies helps them achieve their desired results, and it is imperative that the plan is followed in order to be effective. In this article, we will discuss why it is important to follow a marketing plan and the benefits that come with doing so.

Once you have a potential customer interested, what will you do to convert them into a paying customer? Using methods like updated sales scripts once you get someone to talk to you in person or on the phone or using abandoned cart emails to entice browsers to come back can help your ROI exponentially. Sometimes it is along the lines of streamlining the checkout process, personalizing all customer touchpoints, or finding out why your potential client/customer didn’t move forward with a survey.

As there are so many details that can be included in a well thought out marketing plan, I thought it was best to break this up into multiple posts. And these week’s blog focuses on just ONE action of the marketing plan because it is the most detailed of any of the sections and can be much longer than the other ones. Take your time and think through the different questions or items below. And I think it helps to know that you don’t have to write it all at once. Instead give yourself smaller chunks to do at a time in order to keep the task at hand from feeling daunting. So happy writing!

Setting Your Pricing/Selling Strategy

This has ALWAYS been a touchy area for me. In my photography business, I always wanted to be the photographer that was in reach for ALL clients. But in reality, for anyone to take me seriously, I needed to be aligned with photographers that were in my community and were targeting my market. While I wanted to make sure everyone could afford me, I didn’t look “as good” by being cheaper. Instead I looked like a beginner, or someone that could not be taken seriously.

When creating a marketing plan, it is best to put it into writing…and I don’t mean on the back of a napkin like I do when out to dinner with my husband. I was recently reading a Forbes article that got me thinking that there was a little more information that could be provided to readers such as yourself to help make marketing plans not be as scary as the Big, Bad Wolf! Below I have outlined thirteen sections of a marketing plan over the next four blogs that will help you, your team, or anyone that will be financing your project understand your plan to market your business. Now, thirteen may seem like a scary number, but don’t fear. I will break them out, and NONE of them have to be a thesis paper. Some even may only need a paragraph or two! Take your time and remember….this is about YOU and YOUR business.

Cricuts….

A burning smell….

Smoke coming out of your ears….

A blank stare….

Do any of those things happen to you when you sit down to create your marketing plan? I’ll be honest, it happens to me all the time. I have great ideas while driving in my car, taking a shower, or cooking dinner. All inadequate times to be brainstorming if you ask me…well except my sister in law reminded me to use the voice to text function of my phone. Now only if I could remember that in the moment.